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j. Micallef
FUZION Rebrand
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A self-initiated rebrand project for FUZION Architectural Design, with the brief of repositioning the studio’s identity through a new brand strategy, website, and digital presence.
The FUZION rebrand was a self-initiated project to reposition our architectural design studio with a clearer, bolder identity. Recognising gaps in our outreach and client engagement, I took on the challenge of developing a complete brand strategy. From redefining our story and voice, to designing a website, and building a social media presence from the ground up. The rebrand aligned visuals, messaging, and marketing into a cohesive narrative that feels approachable yet confident, giving our small emerging studio a stronger presence in a competitive market.
This project required me to research new fields beyond interior design, learning about marketing strategies, content planning, and digital storytelling while applying design thinking across multiple platforms. I developed internal brand guidelines, built visual templates, and implemented a consistent tone across various platforms. By leading the process independently, I gained experience in brand strategy, digital design, and communication systems, showcasing my ability to take initiative, navigate unfamiliar territory, and turn strategic ideas into tangible outcomes.
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The rebrand wasn’t only about how we present ourselves outwardly. Internally, this led into the next phase of advancing our BIM templates and workflows to keep us aligned with evolving industry technologies and giving the studio a foundation to grow from.
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